South Korea To Promote Korean Food, Plans 40,000 New Restaurants

South Korea is officially launching its first promotional body dedicated to promoting recognition and popularity of Korean foods abroad, according to The Korea Times:

The pan-government body - comprised of 36 food experts, officials and CEOs including Agriculture Minister Chang Tae-pyong and Culture Minister Yu In-chon - will work on revising the law and setting up stable business structures to foster Korean restaurants, chefs and food experts overseas...


They note that Korean food is getting more popular in the West. I had no idea that there are some 1,400 Korean restaurants in the United States, 1,700 in Japan, 2,500 in China and 170 in Europe.

But these figures are still meager, compared with 10,000 Japanese restaurants in the United States and nearly 25,000 globally, according to the Koreans, who wants 40,000 Korean restaurants by 2017. While promoting healthy food is always a good idea, I fail to see the point of setting an unrealistic target like that. Why not focus on quality instead of quantity...?

Comments

Pandabonium said…
I'd be interested in trying Korean food that wasn't too spicy and that contained no meat. I never found such a thing in Hawaii.

Oh well, good food is in the tongue of the taster, I guess.
12:20 pm, May 06, 2009
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