For as long as I have lived in Japan, TV commercials have promoted public transit. One of my favourite campaigns was the JR Tokai X'mas Express, running from 1988-1992. Music by 山下達郎 Tatsuro Yamashita - Christmas Eve (1983).
Reuters notes that Japanese women take to train spotting:
"There's a growing number of girls who like trains. The Internet has made it easier for people to meet others with similar hobbies," said Chihiro Uchida, the 25-year-old "station-master" who runs the train bar. The women clients that Uchida refers to are called "Tetsuko" or train girls. The name became popular after "Tetsuko's Trip," a comic book that was later turned into a TV series.
Tetsuko's Trip official website
This is a fantastic poster for - bus schedules. In many regions of Japan, you need thick schedule books for both the train and the bus, to go to remote locations. So much fun to plan your trip, and if you are lucky, who will you meet on the long, slow journey...?
(Poster photos from hesomura.hp.infoseek.co.jp)
After you turn 50, Japan Rail thinks you deserve special treatment. They offer great discounts to locations that you may once have visited, a long time ago, or perhaps only dreamt of! JR Otona no Yasumi are carefully promoted as high-culture, sophisticated trips to temples and traditional restaurants in towns in Japan's amazing countryside.