To Create “Uchiwamora”

 I think this is a really nice idea (sometimes you just go with the flow):

To create “uchiwamora,” Japanese calligraphy brushes were hung from a tree in Ishinomaki and as the wind blew, it created rhythmical brush strokes on the paper uchiwa.

石巻にある木の枝にぶら下げた筆が風の力で動くことにより描かれたデザインの「Tota Hasegawa×aromamora」がこちら。
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There is an additional series of fans “KIDS x aromamora,” designed by the children staying in the evacuation shelters in Ishinomaki. All these designs are one of a kind. This series of uchiwa are scented by “aromamora &01Tohoku,” a fresh, comforting scent inspired by the forest in Tohoku. W+K Tokyo’s Kentaro Shihaku, worked as Creative Director on this project.

From here

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