The Japan Toilet Paper Myth, And Some Realities
September 1 each year is a day when Japan remembers its many earthquakes and other emergencies. Events are held to train people how to use fire extinguishers and other equipment. This year, before that date, the Ministry of Economy, Trade & Industry mentioned that as a general precaution, households ought to stock up on, say 15 rolls of toilet paper rolls per month, in advance. Not a very unreasonable piece of advice. Without mentioning the focus on September 1, many foreign news media carried all kinds of headlines about this. Be that as it may. Expecting young journalists to understand Japan is like - well - it's the old hands I'm more worried about. Also, back in 1973, scare stories in Japanese media about people buying two years worth of the rolls triggered others to hoard as well. Media bears a huge responsibility in times like these. Reports about any event of mass buying will of course encourage others to engage in - mass buying. They know that back during th...