Bruce Wallace at LA Times describes why Japanese consumers might not be so impressed by the new iPhone. The iPhone is 'business as usual' in a country where the mobile features announced by Steve Jobs and Apple already are so advanced.
In Japan, barely a ripple
"Every once in a while, a revolutionary product comes along that changes everything," Jobs said as he unveiled the iPhone on Tuesday at the Macworld Conference & Expo in San Francisco.
But the revolution is already well underway in Japan, where cellphones are used for everything. Besides downloading music and surfing the Net, Japanese use their cellphones to navigate their way home by global positioning system, to buy movie tickets and to update personal blogs from wherever they are.
They have been a natural extension of daily life here for the last few years, spurred by Japan's decision to be the first country to upgrade to third-generation mobile-phone networks, or 3G, which increase broadband capabilities and allow for better transmission of voice and data.
Apple's iPhone, by comparison, will operate on a second-generation network.
It was 3G that sparked the boom in music downloads that makes it common for phones to be used as portable digital music players here.
And it is 3G that has led the Japanese into a world where they can watch live TV on their phones and use them as a charge card to ride trains or buy milk at the corner store or take a taxi. Ticket Pia, Japan's major entertainment ticketing agency, has been selling e-mail tickets to cellphones since October 2003. The phones also can be used to conduct conference calls among as many as five people. Another widely used 3G feature enables users to point cellphone cameras at bar codes and be directed to websites.
Blogs I Like
- Ad B: Japan Navigator
- Adventures of a (Swedish) Salariman in Tokyo
- Amy: Blue Lotus
- Boing Boing: Wonderful Things
- Brendan: UNU OurWorld 2.0
- Hiroko & Rick: Itadakimasu
- Jared B: Tokyo Green Space
- Joan: Popcorn Homestead
- Jon: Toshogu or As I See Japan... From L.A.
- Justin B: The Rational Pessimist (Climate & Risk)
- Kat: Food Adventures in Japan
- Ken: KenElwood in semi-rural Japan
- Mari: Watashi to Tokyo
- MTC: Shisaku
- Otakimura: In The Pines
- P: Pacific Islander
- Peko Peko: Kyoto Foodie
- Richard H: Spike Japan
- Risa & Kirk: Savory Japan
- Robert: Pure Land Mountain
- Shizuoka Gourmet
- Ten Thousand Things
- Tom: Kitchen Garden in Japan
Links I Like
- News: About Sweden in English
- News: BBC
- News: Der Spiegel (Germany) in English
- News: Deutche Welle
- News: FT Asia (UK, EU)
- News: Kyoto Journal (Japan)
- News: NHK World Society & Others (Japan)
- News: People's Daily (China)
- News: Telegraph (UK)
- News: The Local (Sweden)
- News: Yomiuri Online (Japan)
- News: Yonhap (Korea)
- NGOs/News: Organic Consumers Association (US)
- NGOs: Amnesty
- NGOs: Consumers Union (US) Food
- NGOs: Consumers Union of Japan
- NGOs: Greenpeace
- NGOs: Greenz.jp
- NGOs: Japan for Sustainability
- NGOs: Japan Organic Agriculture Association
- NGOs: Japan Vegetarian Society
- Shops: Alishan Organic Center
- Shops: Eco to Waza (GreenJapan)
- Shops: Warabe Mura
- Stuff: Japan Probe