Natto in the news

Kansai Telecasting Corp. (KTV) on Sunday night aired an apology for a program that falsely claimed natto, fermented soybeans, helps people lose weight, according to Mainichi:

KTV's show, "Hakkutsu! Aru Aru Daijiten II," was aired on Jan. 7 and promoted the health benefits of eating natto. In a bid to show natto's potential to help people lose weight, the program used photographs of people who were actually not on a natto diet. It also fabricated some of comments from a professor in the United States. Fictitious data were also aired during the program.

"We regret that it betrayed viewers' trust in us," an announcer said during the special apology aired on Sunday night.

Obviously, natto producers are rather miffed...

Reuters takes the entire affair very seriously, and listed the news on its "World Crises" page!

Comments

Pandabonium said…
I'm going to throw natto on Setsubun this year. I think it will be much more effective at repelling evil spirits than roasted soy beans.
6:41 pm, January 27, 2007
Martin J Frid said…
Hahahaha. Actually I'm preparing a post about non-GMO soybeans that I found here at my Seiyu store, clearly labelled as such, to be thrown on that day.
8:52 pm, January 27, 2007
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