Nahoko Takahashi, 27, who grows rice and vegetables in Yamagata
Prefecture has been training female university students for two years.
Giving them the opportunity to experience the pleasure of farming has reinforced
her belief that women can play a big role in changing the industry's image. This
spring, Takahashi will launch a "young women's only farm."
"Women are sensitive to the latest trends. I think we can breathe new
life into agriculture," said Takahashi, who will run the new farm with
"nice-looking girls" and take advantage of this branding strategy when selling
their products in Tokyo. To start with, she has secured a hectare of land to
grow sweet tomatoes in five different colors — orange, yellow, red, green and
black — and rice. She plans to use herbal medicines as fertilizer, the latest
thing in farming.
Sounds really good to me, hope they do well. There is also the National Liaison Council of Rural Youth Clubs, which plans to publish a stylish farming magazine targeting readers under 35, called Agrizm. It will feature the life stories of young farmers, is expected to hit bookstores and convenience stores nationwide in June. I think I will label that as progress!
The Japan Times: Young People See Future In Farming