Reuters Gets It Wrong: Solar Power In Japan

When Reuters notes that solar subsidies are "failing" in Japan, you had better read between the lines. Big media may be in big trouble, but why do they always have to put a negative spin on everything?

Japan Photovoltaic Energy Association told Reuters that over 20,000 households have recently applied for a ¥70,000 ($700) subsidy per kW of solar panel equipment. "Failing"? I don't agree: things are looking more bright here than ever.

If you got $700 to install PV panels, would you complain?

What environmentalists here never fail to mention is how Japan's government suddenly pulled the plug on PV subsidies back in March, 2006. Big mistake. Consistent policies and continued support, even if they are kept at a low level, are crucial if you want lots of people to join. Now, Reuters notes that homeowners are concerned about making big investments, especially as solar power is expected to become cheaper and more efficient in coming years:

"People say they would rather wait until the cost halves in 3 to 5 years, which is what the government has forecast," said Etsuko Akiba, head of media relations at the Nippon Association of Consumer Specialists.


PV Japan, a major solar fair in June, 2009, will be the main event here for the global solar-photovoltaic industry co-organized by Semiconductor Equipment and Materials International (SEMI) and Japan Photovoltaic Energy Association (JPEA). Japan Council for Renewable Energy is among the sponsors.

Comments

Pandabonium said…
I think the headline is due to the fact that far more people were expected to apply than actually did and therefore the $700/kW subsidy (about 10% of hardware costs) had less effect than anticipated.

I agree the news isn't all bad, but Japan needs to do more if they are serious about solar - like higher payback rates from utilities as Germany has done. Japan was #1 in installed PV capacity in 2005, but has slipped to a distant third place behind Germany and #2 Spain.

New plans are in the works to bring much more on line in 2009. I agree with you. The news media should be "spinning" (if they are going to spin) stories in a way that encourages more action rather than puts down attempts as "failed".

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