Corporate Social Responsibility, hm?

CSR has become one of the new buzz words recently, and I'm glad to see that big companies are showing signs of "Corporate Social Responsibility". That is what CSR is all about. Not just following the law, but also doing something for society.

I had a look at Kinokuniya, the biggest book shop in Tokyo, and they had an entire section, lots of books, about environmental topics, eco labels, ISO 14000 standards, food safety, consumer activism, and CSR. Wow, maybe it is officially a trend, then?

Greenpeace Japan has a good page about CSR, trying to keep companies honest, getting rid of freon from refrigerators, getting Asahi Beer to change their mind about using pet bottles (yuk) for beer, and putting pressure on Oji Paper to protect forests.

Greenpeace Japan CSR in Japan. English page here. Hope you are a member!?

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