The end of cheap orange juice

I continue to be amazed by the ramifications of "the end of cheap oil". Yomiuri reports that orange juice will get more expensive, because farmers in Brazil are encouraged to shift their production to sugar cane. Turns out sugar cane - which can be used for bioethanol - is getting more profitable than oranges.

Yomiuri: Bioethanol squeezes juice makers

Meiji Dairies Corp. will increase the price of four Minute Made products from Tuesday, including "Orange 100%" and "Pink Grapefruit 100%" one-liter packages, by 20 yen to 260 yen, excluding tax. Also Tuesday, Morinaga Milk Industry Co. will increase the price of its four 500 milliliter "Sunkist 100%" series juices by 10 yen to 110 yen, excluding tax, and by 20 yen for one-liter products to 220 yen each. Nihon Milk Community Co. and Kirin Tropicana also will up the price for some juice products in the latter part of May.

Since I don't own a car, I want a voucher declaring that I'm not affected by this madness. But, of course we all are. Sigh.

Comments

Pandabonium said…
My bicycle "engine" runs on fruit juice (and other foods) so this is affecting the cost of my personal transportation. Fortunately I get the equivalent of over 255 kilometers per liter (over 600 miles per gallon). :D
11:13 am, May 02, 2007
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