Why is LOHAS so popular in Japan?

LOHAS is emerging as a popular concept in Japan. It combines many ideas that seem attractive to Japanese people. LOHAS means "Lifestyles of Health and Sustainability". Wow, that is a mouthful, isn't it. There are magazines, books, radio programs, blogs and many seminars about LOHAS in Japan these days. Some famous musicians, like Sakamoto Ryuichi, are also promoting LOHAS.

Tonight, TV channel 12 did a documentary about LOHAS. Great job!

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