A heated bra to save the world?



BBC was first with this news: Triumph, a leading lingerie company has joined Japan's fight against high fuel use, unveiling a heated bra for winter. The fluffy creation contains special pads filled with an eco-friendly gel that can be easily heated in a microwave or with a hot water bottle. The design also includes a furry boa designed to double as a winter scarf.

Mainichi Shimbun says Triumph designed the bra for the government's "Warm Biz" campaign, which aims to combat global warming by reducing the excessive use of heaters during the colder parts of the year. While the "Warm Biz" bra, which comes together with a pair of thermal fabric shorts, will not be sold, Triumph said it will use the materials developed over the two months it took to make the undergarment in other products.

Japan's Environment Ministry has a good English website, but the news about Warm Biz is only in Japanese.

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