I'm not sure if this is a food safety issue or not, since the 300 year-old company kept the ingredients in the freezer, but anyhow, they lied to consumers about the best-before date of their sweet bean cakes. For 34 years! Dame da yo! (No good at all!)
Sources close to the company said that the products that did not end up on shelves were frozen instead of being disposed of. Later, they were thawed and their packaging was changed, falsely listing the thawing date as the production date, and creating a use-by date several days later. The products were then sent out again.
Mainichi says Mie Prefectural Government officials inspected the quality of the repackaged products, but found that they did not pose any health risks.
Their shop is near Ise Shrine, one of the most holy places in Japan. The Akafuku Co. website, which had many lovely photos and so on, has now been replaced with a single message of apology. You can still find small images of their cakes using Google Image Search.