McDonald's ad banned in China


McDonalds in China Posted by Hello

According to People's Daily, fast food giant McDonald's was pressured recently in China to withdraw a new commercial which was found insulting to various consumers.

The ad describes a Chinese man kneeling before a vendor and begging him to accept his expired discount coupon, but being refused. The advertisement goes on to say people don't have to worry about McDonald's coupons expiring, since their validity lasts for a whole year.

Many cities which had showed the commercial stopped screening it on Tuesday, including Shanghai, Shenzhen, Chengdu, Tianjin, Xiamen and Xi'an.

"What a shame that the commercial portrayed Chinese consumers as willing bend to such a petty interest!" said a lady surnamed Yuan, who complained to a consumer's petition hotline.

McDonald's China branch faxed domestic media a statement on Tuesday, saying it just wanted to be humorous.

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