Organic Japanese food hot items in U.K., Europe
The Japan Times has a nice article on the increasing demand for organic Japanese food in Europe. They note that more Europeans "opt for healthier diets".
The Japanese government has also tried to boost the production of organic foods by offering more support (although, as I noted here, they have been very slow!!):
Christopher Dawson, chairman of Clearspring Ltd., says his products have attracted much interest from supermarkets eager to stock his range of Japanese organic produce, which includes teas, noodles, soups and sauces.
Dawson, the only foreigner to receive this year's agriculture ministry award in Tokyo for the overseas promotion of Japanese food, said the demand has been buoyed by TV programs in Britain extolling the virtues of traditional Japanese food.
And, as with British food, consumers are increasingly looking for the organically grown option, free from pesticides and other chemicals.
The Japan Times: Organic Japanese food hot items in U.K., Europe
Popular items include green tea and miso soup, and they also sell sake and ingredients for making sushi. I like their website with an online store. Clearspring, based in west London, even has umeboshi, the pickled plums which I like, but I never considered the possibility that they could be exported. Way to go!