Biofach Japan 2007 Oct 10-12
BioFach fairs are major event for the organic food producers in Europe and Japan. In 2007, reflecting growing demand, the exhibit space at Tokyo Big Site has expanded by 30 % with exhibitors from more than 20 countries.Their slogan is "Where people meet". They note that a healthy life-style has become a trend in Japan:
From gourmet organic food and beverages to natural cosmetics, personal care and organic textile products - the selection of organic supply continues to grow with innovative entries each year.
Japanese website here.
IFOAM (International Federation of Organic Agriculture Movements) and Nürnberg Global Fairs will be there to tell you more about this success story.
According to the website, Japan is classified as the third largest consumer market for organic and natural products and experts forecast high growth rates in the years ahead. This trend is supported by a number of factors characterising the Japanese consumer:
* traditionally close ties to nature
* food being a cultural asset in Japan
* growing health consciousness to avoid allergies
* high quality demands for any consumer goods
* willingness to pay higher prices for quality products